Starting in February 2024, Cogent partnered with ABP to grow the Gamechanger programme and further drive efficiencies of Angus calves entering the Blade Farming supply chain.

Sainsbury's and ABP are committed to driving benefit at all levels of the supply chain; from providing the dairy farmer with a secure and profitable calf outlet to producing high quality, sustainable beef whist maximising efficiency throughout. It's all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing beef with a lower, more transparent hoof print that keep's British beef in consumer's baskets.

DEDICATED ELITE COGENT SIRES

Cogent and ABP are proud to work in partnership to drive efficiencies of Angus calves entering the Blade Farming supply chain.

Cogent sires undergo an extensive progeny testing program, wherein our on-farm specialists assess all offspring for real-time phenotypic traits. This extensive dataset enables us to breed bulls with specific traits tailored to the dairy system, including ease of calving and gestation length. The meticulous collection of precise and dependable metadata positions us to address current and future challenges, such as sustainability, efficiency, and product quality across the entire supply chain.

At Cogent, we understand that our industry might share common features, but it's our unique approach that sets us apart. Our innovative sexed semen technology and tailored Beef on Dairy program, coupled with a firm commitment to enhancing every farm, business, and partner we work with, distinguish us. For those aiming for higher profits, better fertility, or increased efficiency, discover the Cogent Difference and see how it can transform your enterprise. Reach out to your local genetic consultant or call us at 0800 783 7258.